The Importance of Selling Your Opportunity

While the financial aspects of any job opportunity play a significant role in swaying a candidate’s decision to accept an offer, a dental practice owner must take into consideration more than just salary when selling an opportunity. Since more than 60 percent of our placements relocate to the area after accepting an offer, the practice owner needs to put themselves in the associate candidate's shoes and start asking themselves questions about the opportunity before a candidate ever walks through the door.

What does the neighborhood look like? How are the schools? What are selling points of the community? If the candidate was interested in living in the city and the practice is located and hour or two out, the owner should talk about how easy it is to pop into the city whenever they want to. Is the outside of the practice presentable? Is the candidate welcomed with a smile from your front desk or office manager? Is the staff smiling and enjoying themselves while they work? Is the candidate’s name on the welcome sign? Do you understand any barriers the candidate may have to moving to your community? What’s the cost of living? What is their spouse’s career? Are their kids involved in sports, dance, academic, or other extracurricular activities? Have you noticed I haven't mentioned money or anything dental related yet?

It is also important to realize that there are going to be things about your practice or opportunity that the candidate does not like. Maybe it's being on call. Maybe it's working some weekends. Maybe your practice isn't in the most desirable neighborhood, suburb, or community. The best way to overcome these obstacles is by communicating your mission. Explain that you've developed a growing and loyal patient following by your absolute commitment to serving the needs of your community. You may not like working periodic evenings or weekends, but you would only be asking the associate to do this because it is consistent with your mission. If you sell them on your mission and ask them to help you serve that mission, many of the little issues disappear.

Keep in mind the best candidates have many options. Treat every candidate like he or she could be your partner or the buyer of your practice, even if you initially think of them as your second or third choice. Many make the mistake of only treating their initial first choice candidate well. Unfortunately, many practice owners find out that candidate is also the first choice of two or three other practices. Sometimes the first choice candidate turns out to have baggage, a negative attitude, or simply isn't able to accept your opportunity. In the meantime, a practice owner has likely ignored equally qualified candidates. Having multiple candidates interested in your opportunity is a great problem to have. It also strengthens your negotiating power. You've heard the saying that most interviewers make up their mind about a candidate in “x seconds.” The same is true for candidates. Let's face it, you are in competition for the best candidates with regional and national practice management companies. Many can offer more money, better benefits, more training, or newer facilities. What these organizations can't offer is the things that set your practice apart. Your practice has a special place in the community you serve. Play that up.

If the technology or equipment in your practice needs some updating, use this to your advantage. Let the candidate know you've been holding off on updating until you locate your new associate. Since he or she is going to be a big part of the practice’s future, you want them involved in selecting the next generation of equipment and technology. Signal you are willing to teach, but you are also willing to learn. Many early career dentists have received specialized training that simply wasn't available previously. Make sure you are signaling that you want this to be a win-win opportunity. Show you have a genuine interest in their career, their interests, and their family. These are things that practice management companies often miss.

During the interview, you expect a candidate to be personable, confident, and organized. You expect them to keep commitments, stay motivated to constantly improve, and always have the best interests of their patients in mind. Did you know candidates are looking for the same qualities in you as a practice owner? If you aren't prepared, you are late, the office is a mess, and you speak poorly of previous or current associates and staff members, expect to watch your candidate turn and walk away from your opportunity. Interviews are a two lane road, so remember that the candidate isn’t the only one on the spot.

Finally, remember that paying attention to the little things will save you money. Although money is important, it often isn’t a candidate’s top priority. We use the acronym CLAMPS: Challenge, Location, Advancement, Money, People and Stability/Security. If you score high on Challenge (always improving clinically) , Location (your community is appealing to the candidate), Advancement (possibility to buy-in), and People (upbeat team environment), you stand a very good chance of landing an associate who is also considering a position in an impersonal corporate environment with higher income potential.

ETS Dental is a Dental Recruiting firm specializing in finding and placing General Dentists, Dental Specialists, and Dental Staff throughout the United States. www.etsdental.com

Skills Needed in a Successful Office Manager

One of the hardest and most important positions you will fill in your office is the position of office manager. Why is this so hard? Because an effective manager is going to control the chaos and enable you to reach your goals.

Obviously, every office's needs for a manager will vary. However, there are three core skills that every office leader needs.

Leadership Skills
Whether your office manager is leading one or twenty one, it is imperative that your manager be an effective leader and gain the respect of staff. It is the manager's duty to make sure that goals are being met and being able to get the staff to "buy in" to goals is essential. The manager ensures that the staff is motivated and on the right track, but also has to be able to delegate responsibilities to the team rather than handling everything on his or her own.

Communication Skills
Your office manager represents you and your practice. He or she works closely with individuals in various capacities-people that you want to continue having relationships with such as your staff, vendors, colleagues, and patients. The importance of how this person communicates is invaluable. An effective communicator gives you and your practice credibility.
In a leadership capacity, your office manager needs to be able to interact effectively with other people. This requires actively listening and responding appropriately-not acting purely on emotion.

Analytical Skills
A dental office is ever changing and you need someone who is not always caught up in the smaller details, but who can see the bigger picture. There is always something that can be improved upon to increase efficiencies and/or save the office money. Your manager should be able to gather information, when needed, and make appropriate decisions based upon information given. You should be able to trust their analytical skills and ability to make decisions.
While the specific requirements for each position change, every office benefits when their manager possesses strong leadership, communication and analytical skills.
Do you have an effective office manager?


Written by Tiffany Worstell, Account Executive/Dental Recruiter for Dental Staff at ETS Dental (www.etsdental.com). For more information, contact Tiffany directly at 540-491-9112 or tworstell@etsdental.com

Marketable Clinical Skills - How Do you Compare?

What does it take to stand out from the crowd? What CE should you take to make yourself a more marketable candidate in the dentist job market?

Many factors play a role in a practice owner’s hiring decision. Matching treatment philosophies, goal alignment, communication skills, and personality compatibility all play a role. When an owner is comparing otherwise similar associate candidates, clinical skills will always be a major consideration. So how do you stack up?

Our firm, ETS Dental, is in a unique position to answer that. With over 9,500 general dentist interviews logged into our database, we are able to create a profile of the clinic skills self-reported by the average associate dentist candidate. Here is what we found.

Endodontics

Rotary Trained	84%
Comfortable with 1st Molars (uppers or lowers)	68%
Comfortable with 2nd Molars (uppers or lowers)	45%

Extractions

Comfortable with Surgical Extractions	79%
Comfortable Extracting Soft Tissue Impactions	46%
Comfortable Extracting Partial Bony Impactions	28%
Comfortable Extracting Full Bony Impactions	8%

Prosthodontics

Crown and Bridge	95%
Removable	93%
Veneers	65%

Pediatric Dentistry

Will only see adult patients	8%
Would limit their work with children	13%

Implants

Places Implants	15%
Restores Implants	73%

Additionally, we found that an associate candidate’s flexibility can increase the number of options available.

Saturdays

Would work some Saturdays

42%

Practice Environment

Would work in a corporate practice	41%
Would work in a Medicaid Clinic	23%
Would work in a Public Health Office	27%
Would work in Medicaid or Public Health	33%

While these results are self-reported and not scientific, they give a good overview of the clinical skills available in the associate dentist job market. It is our hope that this information will be helpful to you as you plan your next career move.

Written by Vice President and Senior Account Executive/Dental Recruiter Morgan Pace. For more information, contact Morgan directly at 540-491-9102 or mpace@etsdental.com

Finding an Associate Dentist Job - It’s not Just What You Do, It is How You Do It

Dentistry is a highly technical field requiring extensive training to hone clinical techniques and skills, yet it is often not these technical skills that determine who get the best jobs after dental school. Generally, the “soft skills” are what will make or break your chances of landing an ideal associate position. To separate yourself from other associate candidates, it is important to recognize what these skills are and why they matter.

What are “Soft Skills?” Soft skills, or people skills, are what inspire trust from patients. They make someone an effective communicator and a productive part of a team. There are many soft skills needed to be an effective dentist, but here are the leading soft skills requested by the practice owners for whom we consult.

Communication skills

Patients will take it for granted that the “Dr.” in front of your name means that you are qualified to drill a tooth or seat a crown. They do not become long-term patients because your margins are perfect. They come back to you because you are a pleasant person who understands your patient’s apprehension and takes the time to answer his or her questions. When interviewing a potential associate, a practice owner will look for these characteristics to determine the quality of your communication skills:

• Clear articulation: Can you convey ideas so that others easily understand?
• Expressiveness: Do you use voice inflection and descriptive language to avoid sounding “dry?"
• Empathy: Do you inspire trust by accurately reading the emotions of others and respond appropriately?
• Confidence: Do you exude self-assurance in your abilities?

 

Attitude and Outlook

Practice owners need their associates to be an asset to their practice. Most genuinely want the associate arrangement to be a “win-win” arrangement where everyone profits. Hiring a clinically exceptional but emotionally-taxing associate will not be sustainably beneficial to the practice. To avoid this, practice owners will look for the following:

• Positive Attitude: Are you generally optimistic or are you overly critical? Will it be fun to work with you?
• Willingness to learn: Are you accepting of feedback and helpful criticism or do you become defensive?
• Flexibility: Can you adapt to changing circumstances and new challenges?
• Work ethic: Will you exceed the minimum expectations? Will you go above and beyond for your patients when necessary?
• Motivation: Will you continuously strive for improvement? Do you set challenging personal and professional goals? Will you be satisfied if you fail to achieve those goals?

Professionalism

Even the freshest new dental school graduate is a doctor and so has earned the respect of the dental practice staff and the larger community. With this respect comes the demand of maintaining a professional demeanor. Beyond that, you are a highly compensated professional with a public profile. You are a pillar of the community who will be a leader in the office. Can a practice owner trust you to maintain this esteem? Here is what he or she will look for:

• Time Management: Can you be trusted to be ready to see patients as soon as the practice opens?
• Team Player: Will you be cooperative and respectful when working toward greater group goals?
• Leadership: Will you lead the office staff by example? Will you avoid petty squabbles? Will you have the courage to address problems and work towards solutions?
• Problem Solving: Will you apply your training in a creative manner to drive innovation and improvement?
• Work under pressure: Can you be trusted to maintain decorum under deadlines and through difficulties?

The more of these skills you display, the more comfortable a practice owner will be in choosing you for his or her practice. Remember - it is not what a practice can do for you, it is what you can do for a practice.
 

Posted by Morgan Pace, Vice President and Senior Dentist Recruitment Consultant with ETS Dental. To find out more, call Morgan at (540) 491-9102 or email at mpace@etsdental.com.

 

Job Searching in a Saturated or Difficult Job Market

The Dental Associate job market is improving across the country. However, it is still competitive and often challenging in many larger metro areas in the U.S. There are not enough jobs available for the number job seekers in saturated areas such as Boston, New York, Los Angeles, Phoenix, and Austin. At ETS Dental, we speak with dentists everyday who are having a very hard time finding opportunities.

Don’t Get in Your Own Way: The biggest disservice you can do yourself is to think you are the only qualified applicant for the job. In a saturated market you have to sell yourself much more than the practice has to sell itself to you. For example, I just posted a job opening in San Francisco, CA. I had 10 applicants within 2 hours. By the end of the week I will have at least 50 to 75. Your resume, cover letter, attitude, and the things you say have to express what you bring to the table to benefit the practice. What skills and experience do you have that will benefit the practice? What sets you apart? Can you speak Spanish? Do you love working with kids? Can you place implants? Can you bring new patients into the practice? Don’t move the conversation straight to how much they will pay you. You don’t even have the job offer yet, and this approach can cost you the job.

 

Expand Your Options: Most job seekers we speak with would much rather work for a private practice or small group practice. Corporate dentistry is a last resort or often not something they even want to consider. However, large group and corporate dentistry is growing and here to stay. These practices can offer you stable employment, great training, a guaranteed minimum salary, and benefits. If private and small group practices are not hiring in your area, don’t limit your options. 

 

Use an Independent Recruiter: A few dental recruiters, like ETS Dental, have contacts with practices throughout the U.S. Most often we are working on openings that are not advertised in any other channels. Our clients entrust us to locate the right talent to grow their practices. We speak with job seekers in order to understand their goals and experience. We have the ability to market strong candidates to practices with whom we have built relationships with over the years. Sometimes it’s who you know, and recruiters are good to know. 

 

Volunteer: Many new graduates can benefit from this in difficult areas. Volunteering can help build or maintain skills. It helps you learn chairside communication and build patient rapport. It can even help you connect with other practitioners, and possibly lead to an employment opportunity. Look for volunteer opportunities in free dental clinics or giving your time by participating in free dental care days that may be offered in your community. 

 

Shake Some Hands: Go to dental society meetings. Get online and join discussion groups such as Dental Town. Get on LinkedIn. Hand out business cards to every dentist you meet. Drop in and say hello to offices and leave a resume/CV. You can’t be shy in a saturated market. Let people know who you are, and let them know you are looking for an opportunity. 

 

Multiple Part-Time Jobs: Most saturated markets have more part-time openings available than full-time. You should definitely consider trying to get 2 or 3 part-time jobs if you need a full-time income.

 

Relocate:  It’s an extreme measure for many, but for some it can mean the difference in having a career or several short-term, part-time positions or nothing at all. Relocating expands your options exponentially. Just make sure you are not expanding your options of relocation to another heavily saturated area. Check out some earlier articles on this topic:

• Where Are the Jobs
• Choosing Where to Practice
• Grass is Greener Outside the City

 

Written by Carl Guthrie, Western Region Account Executive and Dental Recruiter. Contact at cguthrie@etsdental.com or 540-491-9104